Why has Facebook invested in video?

Facebook being one of the largest social media platforms introduced Facebook Live …….. and clearly it has been a hit! Why has Facebook invested in video??

ENGAGEMENT! With so many businesses online customers need a quick way to consume content and businesses need a fast medium to get their product out to the world. The online world allows you to get your Products or Services in front of your target audience on a global scale. But really what sells…. PEOPLE, Personality and Story Telling.

Video is a great way to actually get your customer to know who you are are what your story is and an easy way to build engagement online.

Top Tips for Creating a video:

  • Address an objective
  • Focus on one point
  • High energy
  • Clear and concise

Just to confirm Facebook’s investment, they own Instagram and recently introduced Insta-story and that is going gangbusters.

Other platforms that are video based:

  • Google
  • Snap-chat
  • Twitter
  • Periscope
  • Blab

All these platforms cant be wrong. Is the way of the business world moving more and more towards visual content? Just take a look at your social media account today and make your own decision.


If you are not using Video after this class you will be!

Jump in an check out our channel:  CLICK HERE FOR THE POWER SESSION CHANNEL


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