Why has Facebook invested in video?
Facebook being one of the largest social media platforms introduced Facebook Live …….. and clearly it has been a hit! Why has Facebook invested in video??
ENGAGEMENT! With so many businesses online customers need a quick way to consume content and businesses need a fast medium to get their product out to the world. The online world allows you to get your Products or Services in front of your target audience on a global scale. But really what sells…. PEOPLE, Personality and Story Telling.
Video is a great way to actually get your customer to know who you are are what your story is and an easy way to build engagement online.
Top Tips for Creating a video:
- Address an objective
- Focus on one point
- High energy
- Clear and concise
Just to confirm Facebook’s investment, they own Instagram and recently introduced Insta-story and that is going gangbusters.
Other platforms that are video based:
All these platforms cant be wrong. Is the way of the business world moving more and more towards visual content? Just take a look at your social media account today and make your own decision.
If you are not using Video after this class you will be!
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